Boston, MA: Uber has revealed that it is ending the alcohol delivery service Drizly, which it bought for $1.1 billion just three years ago.
Uber bought Drizly in 2021. On Monday, the company said on social media that it will be shutting down. Users can still place orders for alcohol delivery until the end of March.
There was a lot of beer, wine, and liquor to choose from, and customers could order them through an app and have them delivered to their homes in states and cities where alcohol delivery was legal.
Drizly used to be its own app, but it will now be part of Uber Eats, the food delivery app owned by the same company. Uber Eats also delivers drinks, food from restaurants, and groceries.
“After three years of Drizly operating independently within the Uber family, we’ve decided to close the business and focus on our core Uber Eats strategy of helping consumers get almost anything — from food to groceries to alcohol — all on a single app,” Uber Senior Vice President of Delivery Pierre Dimitri Gore-Coty said. “We’re grateful to the Drizly team for their many contributions to the growth of the BevAlc delivery category as the original industry pioneer.”
The reasons behind the closure have not been revealed by the officials.