LUBBOCK, Texas — Members of the United Valor Motorcycle Club are speaking out about the growing danger motorcyclists face on Texas highways, urging both riders and drivers to stay alert and work together to reduce fatal crashes.
According to state transportation data, at least one person dies every day in Texas in a motorcycle-related crash — a statistic that local riders say underscores the urgent need for greater awareness and mutual respect on the road.
Distracted Driving: A Growing Threat
For many bikers, distracted driving is one of the most alarming hazards. Dusty Sims, a longtime United Valor member, described how unnerving it is to see drivers on their phones instead of focusing on traffic.
“I do not like riding up next to a car and all I see is a head down and a hand on the wheel,” Sims said. “That tells me you don’t know what’s going on around you at all.”
Club members say distracted driving doesn’t just endanger motorcyclists — it also threatens pedestrians, cyclists, and other motorists.
Riders Also Bear Responsibility
While the group blames inattentive drivers for many crashes, Brian Forbes, another member of United Valor, emphasized that bikers must take proactive steps to stay safe.
“You have to be so much more defensive in your riding style,” Forbes said. “Know where the blind spots are and understand that cars can change lanes in a split second.”
He added that situational awareness and anticipating potential hazards can often make the difference between a close call and a fatal crash.
Building Safer Habits on Both Sides
The bikers suggest that while adding cosmetic or visibility-enhancing features like extra headlights or reflective gear can help, true safety begins with shared awareness and mutual respect on the road.
“A lot of it comes back on the rider and where they position themselves in traffic,” Forbes said. “People pull out right in front of you sometimes, and you just have to be smarter than the situation.”
United Valor’s message is clear — both drivers and riders must remain attentive, slow down, and make safety a priority, especially as Texas roads grow busier.
Safety Awareness Moving Forward
Local law enforcement and motorcycle clubs across the state are planning more awareness campaigns as motorcycle season continues. Officials urge drivers to check blind spots, avoid phone distractions, and double-check intersections before turning or changing lanes.
As the United Valor members put it, the goal is simple: keep everyone alive and riding another day.
Stay tuned to HonkNews.com for more stories on road safety, transportation alerts, and community awareness efforts across Texas.