The Tech That’s Changing Sport Consumption

There’s nothing quite like being in the stadium for a game, but livestreaming brings you quite close


The way that we consume everything is changing. The dawn of the internet changed it immediately and irreversibly forever, but it’s been morphing since then too. Although plenty of us enjoy going to watch sports in real life, there are now options for viewing that just didn’t exist before.

It’s not just the way that we watch the game itself either, we can now interact with sports stars in different ways than before and place bets on the outcome in different ways too. Here we’ll unpack some of the ways that tech has fundamentally altered the way that we consume sports.


Online Sports Betting

It hasn’t even quite been twenty years since the first live online sports bet was placed, yet legal online sports betting is growing across the USA. It’s far more convenient for many to place a bet online than to go to a casino or racetrack, which accounts for the vast majority of customers. However, for some people, placing a bet also increases their enjoyment of the game.

The ability to bet online also means that it is easier for customers to discover the types of bet that they might not have otherwise known existed. We all suffer from stage fright sometimes and placing a bet that we aren’t quite sure of, with a real-life human being, can be a little daunting. The advent of online betting sites means that we can scroll through all the different types of bets on offer and be really sure of exactly what we want to bet on before clicking a button and doing it.

The other bonus that comes with online betting is the level of automation involved and what that has allowed. For example, cashing out mid-game is an option that was never presented by physical bookmakers as it would be impossible to process the queues of people.

However, thanks to automation cash out options are becoming more and more common, allowing greater flexibility to customers who want to bet.

Social Media

Love it or loath it, social media has brought us closer into the world of sports stars

Social media is a divisive topic and even in the world of sports, it can be too. However, for all the evils of social media, there are a generous handful of great things that it has enabled too. The world of celebrity and thus sports stars has becom

e so much closer to fans thanks to social media. It’s now possible to follow your favourite sports stars on Twitter, Instagram and a whole host of other socials.

We get to see close up what they get to in their time off, we get to find out about their other passions and generally feel connected to them in a way that may have been difficult before. Sports stars can come together in moments of great sadness, or in moments of great celebration. They themselves have a platform where they can speak freely about matters that are important to them. Before social media, all of their opinions would reach fans through the press, which although regulated, can still take quotes wildly out of context.

Some fans have even been lucky enough to have their messages answered by their favourite stars, a task which would be almost impossible if it weren’t for the ability to instantly message anyone. Whilst there are plenty of doubters of the good of social media, for sport at least, it seems that good certainly outweighs evil.

Streaming Services

Perhaps the biggest change to how we consume sports is the advent of streaming. Many of us will open up our computers and stream a live game nowadays without a thought as to how difficult this would have been just a few years ago.

Superfast broadband is largely what has made this possible, but so have VPNs and the streaming sites that offer these services. Gone are the days where it’s necessary to have an expensive sports subscription for the television to watch the team you support.

Some people still like the traditional television route, but these packages tend to come with the option to include internet streaming services too. If you can’t access a live stream then the other possibility is to catch the highlights afterwards online.

Platforms like YouTube have users that can be counted on to always upload the highlights of a sports game. It wasn’t so long ago that if you missed the game then you’d have to rely on the stories of others to hear about the highlights, but now with just a few clicks, you can watch them all in glorious technicolour. It’s convenient and it levels the playing field for fans of all income levels.