Thus the YO brand entered the Schreiner domain. When the first local cowmen reported profits from gathering herds of the wild cattle and driving them to markets in Kansas, few in Kerrville believed them. This famous ranch was founded by Charles Armand Schreiner, who was born in 1838 in Alsace-Lorraine, an area that lay between Germany and France. Prices were good for cattle and wool, and the YO Ranch prospered. brand was first used on the Texas gulf coast in the 1840’s by Youngs O. Coleman of the Fulton Family Ranching Empire near Rockport.