Additional information about advocacy planning and strategies is available in the Advocacy section of our website.

Strategic engagement in policy dialogue on pro-poor ICT access can also be gained by taking, as a primary focus, areas of mainstream development policy – education, health, rural livelihoods, and so on – and contributing to more strategically framed development policy making such as the preparation of National Development Strategies. Governments and public bodies, especially in democratic societies, are sensitive to critical reports, and more so when these are based on robust evidence and analysis, come from a credible source, and are widely published and disseminated. In the social and economic development context the aims of advocacy are to create or change policies, laws, regulations, distribution of resources or other decisions that affect people’s lives and to ensure that such decisions lead to implementation. Should the initiative operate as an open coalition and, if so, what mechanisms are needed to enable participation and to assure accountability? 970 Raymond Avenue Are there incremental strategies that might be more likely to achieve results? If success can be demonstrated in practice, it can have the dual impact of mobilising further demand and interest and of motivating policy makers to take decisions that encourage replication and scaling-up. New ideas in policy are not always easy to communicate to those who influence or make decisions, particularly where they involve new or unfamiliar uses of ICTs. But if you have any questions, please don’t hesitate to contact the event coordinator, Melissa Long, at [email protected]

Some of the lessons learned are also relevant to ICT policy advocacy.[10]. In the body of this email, I made a brief statement aiming to appeal to his emotions and capture his attention. Or to broader development goals? The community, through its irrigation board, was able to lobby for changes in the existing restrictive ICT policy and regulatory frameworks. We chose to design an infographic because it is both captivating and logically informative. Step 1: Identify and understand your topic, Step 2: Identify specific problems to address. In lieu of creating an advocacy project, we created a website compiling the class’s issue briefs, providing summaries of their work and a database of peoples’ projects.

The Women of Uganda Network (WOUGNET),[4] for example, has a core programme activity on “gender and ICT policy advocacy” with a focus on equitable access to ICTs and engendering ICT policy making. Is anything similar being considered or planned? Particular attention needs to be paid to any risk of harm to individuals. In order to appeal to city administrators most effectively, I realized I needed to condense my issue brief into a concise, visually appealing format. This project stemmed from Victoria’s issue brief with a … This overview describes some of the more commonly used advocacy techniques, from critical engagement such as policy monitoring and policy dialogue, through organised campaigns for policy change, to pathfinder and demonstrator projects that can inform and influence future policy making. What’s the scale of this topic (national, local, community). [11] It is one of the reasons why advocacy for equitable access to ICTs is important. As noted in the introduction to this toolkit, poor people face systemic barriers in their access to information and in their means to exercise their right to freedom of expression. It eventually influenced national-level digital-inclusion policies. Are there already coalitions in place? In addition, I describe the current sources of funding – national and state – for preschools, focusing on their shortcomings. The organisation has built an impressive network for monitoring ICT policy and campaigning on equitable access. Are there opportunities to build a partnership-based approach from the outset? Good communications is at the core of effective advocacy. Risk analysis involves assessing the impact of each particular risk and the likelihood of it happening. Before engaging in detailed policy analysis and planning it can be important to consult with other organisations, especially those which share similar goals and interests. What counter proposals can be expected? Why is it important and to whom? What partnerships and alliances are most likely to assist in mobilising broad-based support?

What other ministries have an interest in the impact of the current or proposed policies, for example, rural development, education? The Nigeria Community Radio Coalition, launched in 2003, has mobilised broad support for its campaign goal of seeing community radio services established in Nigeria. This requires attention to the message, the audience and the means of delivery. Throughout the implementation phase it is important to monitor the process, the results and the policy context. It is useful to rate both impact and likelihood (e.g., low, medium, high). [2] It is widely recognised, for example, that change comes rarely from force of logical argument alone or from the presentation of irrefutable evidence in support of the changes required. Effective advocacy therefore requires research to map out the policy terrain, the principal actors, the political relations and the interests at stake. You can use the outline below to help you craft an advocacy plan. Before adopting a campaigning orientation it is worth asking whether the goals could be better achieved by dialogue or quiet negotiation. 1 2 3 4 5. There is no blueprint for success, but there are some common denominators to almost all successful advocacy campaigns. Monitoring. The Huaral Valley Agrarian Information System, Peru, This project is providing phone and internet access for poor farming communities and access to an agrarian information system, Low-cost and easy-to-maintain wireless networks used in harsh and remote locations in Nepal to provide phone and internet access to dispersed and marginalised communities. The 5,000 women members of the Society are mostly Dalit, the lowest group in the Indian social hierarchy.

Through what mechanisms might competing interests be brokered? Sample Proposal #1 Proposal to Assist in Reorganization at XXXXXX Situation Summary You must “jump start” people so that a new manner of working cross-function-ally—in a matrix organization—is not merely accepted, but is exploited as a high-pro-ductivity way of life. This may include, for example, strengthening the communications capacity of disadvantaged people’s organisations and support for development of grassroots communication initiatives like community radio. With support from Petrobras, it has been replicated in 50 locations across Brazil. _____ Proposal: Voluntary Human Experimentation Should be Promoted. RITS (Rede de Informacão para o Terceiro Setor)[18] was founded in Brazil in 1997 to strengthen civil society organisations’ communications capacity. The law has ensured that civil society groups have a legal entitlement to use part of the digital television spectrum. That such people have chosen to work for and in solidarity with those who face the daily struggle of poverty and deprivation is, of course, to be welcomed – social solidarity is very often an important component of advocacy and political action – but, on its own, it is also “a somewhat undependable basis of authentic representation of the interests of the underprivileged.”[13] Solidarity has multiple motivations, is not always accompanied by shared perspectives, and may be more effective at attracting support when it conforms with dominant ideologies. We also plan to share the infographic via various forms of social media with the hope that it will be re-shared by signees to gain more attention for the issue. The other is solidarity with the underprivileged on the part of other members of the society, whose interests and commitments are broadly linked, and who are often better placed to advance the cause of the disadvantaged by virtue of their own privileges (e.g., formal education, access to the media, economic resources, political connections).”[12]. Does this problem have a policy dimension? These may include politicians, public servants, the media, development agencies, influential NGOs and so on. group 15-24 years. Or will it contribute to all of these things? A capacity-building project or a demonstrator project might require significant investment in equipment and training. The media – radio, television, press and online media – have a particular role to play in public advocacy initiatives, especially campaign-based approaches. Mar 10, 2016 - This board highlights compelling graphics created by organizations for their advocacy campaigns. It is important also to be aware of relevant international treaty obligations, laws and standards. This is best brought together in a logical framework including measurable progress indicators. These are generally determined by the policy goal and objectives. The structure of the infographic allows for a logical progression of ideas down the page. The proposal for a pilot scheme has been supported by the National Broadcasting Commission and by the National Fadama Development Programme, which has committed funding for preparation and infrastructure. Tuesday through Thursday, teams will have the opportunity to work together in one of State College’s premier innovation spaces, LaunchBox, to develop their ideas (including business model development, basic prototype creation, and customer validation). This may have been highlighted through research, expressed as a demand by grassroots organisations, or it may have a normative basis, for example, it has been identified by comparison with good practice elsewhere. Would a change in policy alone be sufficient to achieve the advocacy goal? Media and the internet can also be used to recruit and mobilise broad-based public support. The process and results should be evaluated not only at the end of the planned timeframe but on a regular basis so that adjustments, if needed, can be made to the strategy and plan of action. This case study documents how a project has evolved into a mass movement in India and influenced similar initiatives in Asia and Africa, and has mobilised high-level support from public, private and civil society organisations. The credibility of the organisation, partnership or coalition that is advocating change is likely to be a key factor in its success. Subscribe To Our News Bulletins. Does it have specialist expertise? What positive change can be expected to result if the initiative is successful? (Washington: World Bank, 2000), [12] Jean Drèze and Amartya Sen India: Development and Participation (New Delhi: Oxford University Press, 2002), 29, [16] For a case study on Sangham Radio see also Vinod Pavarala and Kanchan K. Malik Other Voices: The Struggle for Community Radio in India (New Delhi: Sage, 2007), [17] Rob Jenkins and Anne Marie Goetz “Accounts and accountability: Theoretical implications of the right-to-information movement in India” Third World Quarterly 20, 3 (1999): 603-22. To further the website’s use and success, we contacted the course administrator of RCL and she has agreed to use the website in compiling more issue briefs from other classes, ideally creating a master-site for these white papers. How to Advocate For Support.

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Advocacy,



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