Netflix has begun testing its long-term subscription plans in India, confirming the company 360 gadgets. The new trial, which is being done first in India, offers an annual, six-month and three-month membership as well as a waiver. Video streaming service. Up to 50 per cent compared to monthly plans. This means that customers opting for Netflix subscription for a longer period can purchase their mobile, basic, standard or premium plans at a discounted price. The test is currently limited to select users, although it is targeted at both mobile and web users.
By default, Netflix offers a monthly subscription plan starting at Rs. 199. Los Gatos, a California-based company, is, however, testing a series of long-term subscription plans to retain long-term customers in India.
Netflix is currently testing a ‘3 months’ plan, priced at Rs. The regular three-month premium membership fee available at 1,919 is exempt. 2,397 – 20 per cent off. Accordingly, there is a ‘6 months’ plan in the Experiment phase at Rs. 3,359, below Rs. 4,794 – 30% off. The company also plans for ’12 months’ in rupees. 4799. It shows a 50 per cent discount on regular premium membership which is Rs. 799 is available per month, which is Rs. 9,588 for one year Rs.
“We believe that our members can value the flexibility of being able to pay for a few months at a time. As always it is a test, and we will present it more widely if people find it useful,” a Netflix spokesperson said in an emailed statement.
Unlike Netflix, competing for video streaming platforms such as Amazon Prime Video, Hotstar and ZEE5 have long offered annual plans in India. However, the new move will give Netflix an edge as it is not just testing annual plans but a series of long-term plans that will eventually give customers multiple options.
It is being said that contestants like Flipkart and Hotstar are making it difficult for Netflix by bringing free-to-watch content. Censorship of movies and TV shows listed through over-the-top (OTT) platforms is also a major concern for the video streaming service, which considers India as an important market to expand its growth record.