Miyamoto Explains Why gaming Nintendo Will Never Be Bigger Than Disney


When it comes to gaming, Nintendo is often considered the”Disney” of the medium. After all, no other video game publisher has a diverse number of properties that appeal to such broad demographics.

By Mario into Animal Crossing, Metroid into Star Fox, the business has created some of the characters in popular culture. If Mario is somewhat akin to Mickey Mouse, afterwards Shigeru Miyamoto would be Nintendo’s, Walt Disney.


The iconic developer has been with Nintendo and has had a hand in nearly every land created by the business. Since Nintendo’s present”Creative Fellow,” Miyamoto is a massive portion of the organization’s storied history, but he has a considerable part to play in the organization’s future leadership.

And Miyamoto has his sights set on where matters need to go moving forward.

“Many parents wish to keep their kids from playing with video games,” Miyamoto said in an interview with Nikkei (interpreted by Resetera). “But the very same parents don’t have any problem permitting them to watch Disney movies.”

“We can’t seriously challenge [Disney] unless parents start feeling comfortable in their kids playing Nintendo.”

Some parents have no issue with their children playing with Nintendo games; there is a reason players can point to the medium as their first exposure to handheld or a Nintendo games console.

Miyamoto isn’t wrong, but in pointing out that video games do carry a certain stigma.

Modifying the way consumers see games has become a part of Nintendo’s strategy over the previous 15 years. Consoles like Nintendo and Wii DS were targeted towards those who did play with games, and titles like Wii Sports and Brain Age moved a long way towards expanding the audience.

Those particular moves create a lot of sense when seen through the lens of Miyamoto’s latest comments.
It’s easy to forget that the video game business is relatively young.

While Mickey Mouse debuted in 1928, Mario has been around since 1981. In that 38-year timespan, the character has become a beloved pop culture staple.

Nintendo has quite a distance to go to achieve that same level of influence, but the gaming industry has no increased rep compared to the plumber.

With theme park attractions coming soon to Universal Studios parks and an animated movie in the functions courtesy of Illumination, Nintendo clearly has their eyes on a potential objective.

Whether or not Nintendo can reach the same level of brand exposure however, remains to be seen.