Millennials are quickly becoming the dominant car-buying group. At least 52% of young people aged 18 to 33 years plan to purchase a car in the next 1-5 years. And almost half of them are not keen about particular brands, which is a big win to dealers. Car ownership is what matters to them.
Dealerships and automakers must know how to market to millennials if they want to sell more cars. Here are a few tips you can use to boost car sales and improve customer satisfaction.
Millennials are deeply immersed in email, social media, and texting. You’ll need to refine your digital communication skills to market to them. Mastering internet-based communications will boost your chances of selling them more cars. Here’s how to go about it.
- Study how they prefer to connect and adapt.
- Learn their language
- Build a strong presence on the social sites they love—Facebook, Twitter, Instagram, LinkedIn, and Google+.
- Use web-based writing for your emails and social media posts.
- Polish your text messages to align with their lingo.
Most millennials are intrigued by digital devices. Add laptops and tablets in your dealership; they play an important role in winning over millennial car buyers. The car buyers can visit your virtual auto showroom and check out the details of different cars without having to test drive all of them.
Use clear car photos and captivating videos and input all car information–such as pricing and important vehicle features. Presenting vehicle data on modern devices is better than handwritten quotes. It also communicates transparency, helping boost customer trust.
Many millennials research the car they intend to buy using their smartphones. 75% end up purchasing the vehicle they researched online. Dealers should have mobile-friendly websites that allow customers to contact them while shopping.
Millennials grew up with mobile phones, so they expect prompt solutions and friendly responses from every business they interact with. If you keep them waiting for too long, they’ll quickly go to your competitor. If you want to connect with millennial car shoppers and drive more sales, use mobile.
Not all millennials are tech-savvy. But they may not want to appear unsophisticated before sales representatives in a society where almost every sector is now driven by technology. That’s where a self-service kiosk comes in.
Set up self-service kiosks where buyers can enjoy a personalized experience and privately check out your inventory and car features. Digital automotive kiosks have many benefits; they can help you sell more cars to millennials and improve customer satisfaction.
To successfully market to millennials, you have to realize that this is a very different generation and learn how they think and consume. Millennials make up the largest demographic in the US. In 2020 they accounted for a whopping $1.4 trillion in consumer spending. Understand what they love and market to them successfully.